Sep 27, 2008

Business - Reliance BIG Music ties up with Paramount

MUMBAI: BIG Music & Home Entertainment (BMHE), part of the Reliance-Anil Dhirubhai Ambani Group, has entered into a licensing agreement with Paramount Home Entertainment of Hollywood, the company announced on Saturday.
The deal provides BIG Music the exclusive distribution rights for Paramount home video productions in India and Sri Lanka.
Paramount home video library includes productions of DreamWorks Animation SKG, DreamWorks Pictures, Paramount Pictures, Paramount Vintage, MTV Films and Nickelodeon Movies.
The library contains movies ranging from classics like "The Godfather" series, "The Ten Commandments" and "Roman Holiday" to contemporary blockbusters like "The Mission Impossible" series and "Transformers".
BIG Music had earlier signed similar agreements with Warner Home Video and Universal Pictures to market and distribute their products in India and Sri Lanka exclusively.
BIG Music chief executive Kulmeet Makkar and Paramount Home Asia Pacific regional director Zubair Hassan hailed the cooperation, saying it would work in favour of both the companies.

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